About Full Body Fresh

Mission Statement

Passionate about cultivating self-confidence, at Fully Fresh LLC (home of Full Body Fresh deodorant) our mission is to promote holistic self-care while empowering our community. As a Detroit-based, African American, woman-founded business, we are committed not only to creating high-quality, full-body deodorant products, but also to using our success as a platform for change. Through every sale, we aim to reinvest in our city—providing essential resources like food, housing, clothing, and job training to support individuals experiencing homelessness and hardship. We believe that everyone deserves to feel fresh, confident, and cared for—inside and out.

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